{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brand names drive exposure with social media marketing, star collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't transformed much in years; it does not have TikTok, and does not offer celebrities